Back in “the day” when athletes wanted to get sponsored by a company it involved printing up a bunch of photos that had either been published or which were keepers and creating a portfolio.
Then said athlete would put together a three-ring binder with the images and any articles or advertisements that featured the athlete. If they really wanted to impress they would have it bound in something more permanent than a three ring binder.
A few years ago some athletes started to use digital images in their portfolio and some went above and beyond by actually creating a web page to host said images rather than including them in an e-mail proposal. But the reality is 99.9% of all the athlete sites I’ve seen are sub par, leaving me wanting more.
I think more has arrived. Meet Landis Tanaka, a 15 year old skier from Alaska put this promo video together and hosted it on Brightcove. Sure, I’ve seen better skiers (not to say he doesn’t have skills) but I’ve never seen a better promo video or “portfolio” ever. Nice job Landis.
2 Responses to “Self Promotion Done Right”
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November 30th, 2007 at 12:38 pm
Kendall,
Very cool. Saw the announcement re: the new Tramdock athletes. We just started looking at doing this for nossaTV. First we’re going to announce our sponsored filmmakers, then hire some regional sales reps, then add the athletes.
We have a bunch lined up already. What we are looking for is: athetes + filmmakers + business sense. Check out the Dave Lesh video under the Steamboat Film Festival on nossaTV.
Anyways, nice post. Can you put me in touch with Landis?
November 30th, 2007 at 5:44 pm
I am impressed also. Very well put together and interesting how humble he is and comes off for making a video about himself and his skills, that is a very good quality.