Video. It’s a medium that has so much potential for marketers but still requires the story telling mastery of print with captivating imagery of the movies. Just because it’s video doesn’t mean you’ve got limitless amounts of time. It still needs to be done quickly because I, Joe Consumer, still have the power to click away if not immediately intrigued. This is especially true when video used as a marketing medium.
But video does something that is beyond print. It can reach the senses in an unique way. Walking the fine line between marketing and captivating takes mastery, or luck.
The following video walks the line and does it well.
It engages, it pulls you in, it makes you feel like you’re on the front row. And when done right, like this video, you feel like it speaks to you. This one speaks to me, makes me smile, and made me want to spread the message…and (news flash) I don’t drink!
This is video well done. I’m Kendall Card and I approve of this marketing.
Nice work NBB.
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