Marketing is different these days. The more I think about it, it’s story telling really. Tell the right story to the audience, one they want to hear. One they will enjoy hearing.
The video I was working on with Piton Productions for our client Gregory is done. It’s not your typical climbing video – fast cuts, strong hip-hop tunes, etc. But like Joe says in the video, the life he is living right now is “really peaceful, mellow…it’s like this totally different pace than I’m used to” so I think it fits.
Personally, I dig the final edit. But my opinion doesn’t really matter that much. The hope is that in someway you, a climber, backcountry skier, hiker, adventurer will think something like “Hey, that’s cool. Imagine that, Gregory Backpacks making a cool little climbing vid about their boy Joe Kinder.” Or something like that.
Well, you like? you no like? Let me know.
YouTube version if you’re a Tuber.
3 Responses to “Joe Kinder – Gregory Goes There”
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May 7th, 2008 at 9:46 am
one vote for: I like
I like how it is documentary style but not a over kill documentary style.
May 8th, 2008 at 7:10 am
Mighty cool video I liked the music and the slower more relaxing pace of this video. Joe kep refering to how peaceful it was and the music enhanced that peace.
Looking forward to seeing the climb at Red Rock Rendevous.
May 28th, 2008 at 11:47 pm
thanks for chiming in. yea, it’s definately not the “typical” climbing stuff.