Saw this video while reading the NYT online, which finally is free to view. Funny that while reading the news online I would be attracted to a video. Makes you wonder about the powerful medium that is video.So after watching the video a couple of times I checked out the microsite for the 2 Mile Challenge Tour from Clif Bar. Although the tour is over the microsite is still up and offers some interesting insights as well as an entertaining blog.
Something really cool is the map your two miles page where using Google Maps you can map a 2 mile radius from your home or workplace and then click on the various types of destinations that you’d typically drive to. Banks, grocery store, bike shop, hardware store, etc. Rather than hop in your car at over $3/gallon not forgetting the emissions why not hop on something like the Kona Ute, a utility bike?
This is a creative way to market a product from a company that was started by an epiphany while on a 175 mile bike ride. Bringing people out to a tour stop for something unrelated to the product (the bar) itself but giving them a chance to sample the product while embracing something that they can be emotionally driven to do.(the desire to better themselves and the planet by biking).
How can your brand do something bigger than itself and in the process bring the product to more potential customers?
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