A couple weeks ago I found myself headed to Hurricane, Utah and from there on to Vegas. The purpose? Filming Gregory climbing athlete Joe Kinder along the way in order to create a video that we could use to brand Joe as a Gregory athlete as well as something that would virally spread throughout the […]
I’m a fan of Google Apps. There’s something cool about uploading a spreadsheet, inviting a few people to have access to it and then working on it together without the tediousness of wondering if the copy you’ve just received and opened from the latest e-mail is really the most up to date. Not that I […]
…me. This is an e-mail my friend Ben Wheeler sent me yesterday: Two things: 1. When I start getting updates about my buds from the internet instead of from them, there is something severely wrong… 2. Congrats on the new Gig! Thanks for the call out Ben. Somehow “I’ve been busy” doesn’t cut it. Yep, […]
No matter how hard you try I’m certain that you can’t make adopting a dog look this good in print. Billboard? Nope. Glossy tri-fold? Nada. How about a podcast? Boring. Video is media, video is fun. From Katie at The Wasatch Report
Back in “the day” when athletes wanted to get sponsored by a company it involved printing up a bunch of photos that had either been published or which were keepers and creating a portfolio. Then said athlete would put together a three-ring binder with the images and any articles or advertisements that featured the athlete. […]
Saw this video while reading the NYT online, which finally is free to view. Funny that while reading the news online I would be attracted to a video. Makes you wonder about the powerful medium that is video.So after watching the video a couple of times I checked out the microsite for the 2 Mile […]
I think people must love to screw up a good thing. It’s true. Case in point – blog comment spam. If you’ve got a blog you’ll know that comment spam is getting out of hand. True to form Seth Godin saw it coming back in March of 2005. Good guys keep improving comment moderation tools […]
Marketing at people is so 20th century, but a majority of the marketing done these days is still at people, not with/through people. Companies get away with it because of the “everybody is still doing it” clause, which I don’t subscribe to but can remotely understand, sort of. But if do decide to market at […]
When you’re starting a new company in a sea of 40+ year old companies and a handful of scrappy upstarts, you’ve got to go about things a bit different. Then again, you could likely pick up a 40 year old textbook on business and realize that different is primarily in the application, not the concept. […]
I love skiing. Surprisingly, to some, I also love the ski industry. Yes they are two separate things. I’ve heard some tell me that they have enjoyed skiing more once they left the ski industry than while they were working in the ski industry. Perhaps that’s because they, along with most who live to work […]
