Marketing is different these days. The more I think about it, it’s story telling really. Tell the right story to the audience, one they want to hear. One they will enjoy hearing. The video I was working on with Piton Productions for our client Gregory is done. It’s not your typical climbing video – fast […]
A couple weeks ago I found myself headed to Hurricane, Utah and from there on to Vegas. The purpose? Filming Gregory climbing athlete Joe Kinder along the way in order to create a video that we could use to brand Joe as a Gregory athlete as well as something that would virally spread throughout the […]
Today mid-day I ran into my buddy Walt who I had been meaning to climb with for some time and asked him when were going to get out climbing? “I’ve got my gear in my car,” he replied to which I quickly followed, “And so do I“. With the mid day temperatures in the upper […]
Chris Sharma is widely consider one of the best if not the best climber in the world. (If you had a Wiki page as extensive as his you’d have to be one of the best in the world) Focusing on sport climbing and bouldering, Sharma continues to raise the bar for the climbing world. In […]
I couldn’t come up with a better title than just Fred Becky. The man is a legend among legends. It never ceases to amaze me what the guy has accomplished in his years on this earth when it comes to climbing rocks and mountains. I was over at Patagonia.com looking at, stuff, and saw this […]
