kendall card 2.0

It’s the first annual (sounds so much better than first, even though it may not become an annual) bumper sticker photo contest. Send ‘em in and you could win some stuff.

Guidelines

• Politics, sports, anything but racial or sexist bumper stickers are fair game.
• It doesn’t have to be your bumper sticker
• You have to take the photo - please resize to 500 pixels wide (not required, but spares me editing time)
• Send photos to kendall(nospace)card AT gmail D0t com
• Aug 3 is the deadline.

Winner gets?

The winner will get some cool gear from me. (I’ve got a DNA hoodie, a sleeve of Nike golf balls and a brand new Backcountry.com organic cotton tee shirt up for grabs so far. I’m making this up as I go so bear with me - trust me, if anyone can round up some free gear I’m the man!)

Here’s my entry which I’ll start things off with.

All entries will be posted to my Flickr Bumper Sticker Contest set of photos

Kudos to Keith at Base Camp Communications for a cool PR hit for the very worthy Africa Bike project (click that link)

Video. It’s a medium that has so much potential for marketers but still requires the story telling mastery of print with captivating imagery of the movies. Just because it’s video doesn’t mean you’ve got limitless amounts of time. It still needs to be done quickly because I, Joe Consumer, still have the power to click away if not immediately intrigued. This is especially true when video used as a marketing medium.

But video does something that is beyond print. It can reach the senses in an unique way. Walking the fine line between marketing and captivating takes mastery, or luck.

The following video walks the line and does it well.

It engages, it pulls you in, it makes you feel like you’re on the front row. And when done right, like this video, you feel like it speaks to you. This one speaks to me, makes me smile, and made me want to spread the message…and (news flash) I don’t drink!

This is video well done. I’m Kendall Card and I approve of this marketing.

Nice work NBB.

I was lucky enough to teach a blog class today for the Park City Board of Realtors. This was the second class I taught.  The first was, for lack of better definition - Blogging 101.  It was more conceptual, the “why” and a few pieces of “how” to wrtie, what to write, etc.

This class, Blogging 102, was more nuts and bolts.  We looked at the various dashboards (Blogspot, TypePad, WordPress).  This post is part of the course “posting images”.

This is how excited they looked.

Marketing is different these days. The more I think about it, it’s story telling really. Tell the right story to the audience, one they want to hear. One they will enjoy hearing.

The video I was working on with Piton Productions for our client Gregory is done. It’s not your typical climbing video - fast cuts, strong hip-hop tunes, etc. But like Joe says in the video, the life he is living right now is “really peaceful, mellow…it’s like this totally different pace than I’m used to” so I think it fits.

Personally, I dig the final edit. But my opinion doesn’t really matter that much. The hope is that in someway you, a climber, backcountry skier, hiker, adventurer will think something like “Hey, that’s cool. Imagine that, Gregory Backpacks making a cool little climbing vid about their boy Joe Kinder.” Or something like that.

Well, you like? you no like? Let me know.

YouTube version if you’re a Tuber.

A couple weeks ago I found myself headed to Hurricane, Utah and from there on to Vegas. The purpose? Filming Gregory climbing athlete Joe Kinder along the way in order to create a video that we could use to brand Joe as a Gregory athlete as well as something that would virally spread throughout the climbing community. Since Gregory is really a peripheral brand in the climbing world, we have to come up with something that is unique. We’re thinking it’ll work.

The final video of our 3 day journey to Vegas isn’t complete, but Derek from Piton Productions threw together this little clip. We used a remote control helicopter to film the car chase segment along with some climbing too.

I’m a fan of Google Apps. There’s something cool about uploading a spreadsheet, inviting a few people to have access to it and then working on it together without the tediousness of wondering if the copy you’ve just received and opened from the latest e-mail is really the most up to date. Not that I don’t enjoy the “track changes” feature on Word cause I do. Could you imagine having “track changes” on your life or a relationship? Makes your head spin doesn’t it? I’ll save that for another post.

One of the Google apps that I enjoy is the Google Calendar and in particular the feature of sharing it with others. It sure makes being on the same page much easier especially when the company you work for , in my case Base Camp Communications, operates in two different states (Wyoming and Utah).  It’s nice to know who’s doing what and when. Although it can be a little “big brother” I enjoy using this feature.

So when I sent an invite for Google Calendar to a co-worker in said out of state office this was his reply:

Do you have access to ‘Google Time Creator’? My problem is not discovering interesting things to do with my time, but having the time to do interesting things, of which I already know plenty!

… that may also be known as sleeping less.

Ok Google, I’m waiting. Please send me an alert when you’ve added the Time Creator app to my Google account. Until then, I’ll be losing sleep.

…me.

This is an e-mail my friend Ben Wheeler sent me yesterday:

Two things:

1. When I start getting updates about my buds from the internet instead of from them, there is something severely wrong…
2. Congrats on the new Gig!

Thanks for the call out Ben.  Somehow “I’ve been busy” doesn’t cut it.

Yep, I’ve got a new gig.  Stoked to be part of the Base Camp Communications crew….

No matter how hard you try I’m certain that you can’t make adopting a dog look this good in print. Billboard? Nope. Glossy tri-fold? Nada. How about a podcast? Boring.

Video is media, video is fun.

From Katie at The Wasatch Report

Back in “the day” when athletes wanted to get sponsored by a company it involved printing up a bunch of photos that had either been published or which were keepers and creating a portfolio.

Then said athlete would put together a three-ring binder with the images and any articles or advertisements that featured the athlete. If they really wanted to impress they would have it bound in something more permanent than a three ring binder.

A few years ago some athletes started to use digital images in their portfolio and some went above and beyond by actually creating a web page to host said images rather than including them in an e-mail proposal. But the reality is 99.9% of all the athlete sites I’ve seen are sub par, leaving me wanting more.

I think more has arrived. Meet Landis Tanaka, a 15 year old skier from Alaska put this promo video together and hosted it on Brightcove. Sure, I’ve seen better skiers (not to say he doesn’t have skills) but I’ve never seen a better promo video or “portfolio” ever. Nice job Landis.